- Good content, and lots of it updated regularly over a period of months/years
- Onpage optimization (static URLs, proper title and meta tags, use of H1, H2 tags, etc)
- Offpage optimization (link popularity, building up inbound links)
- Community building tools (forums, article comments, whatever applies)
- Viral marketing (release something people want for free with some tag to your site on it)
- Promotion and Advertising (promote your site whereever you go however you can)
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Hi I am M.Naved, a SEO Consultant From India
Simple but covers all the basic points.