TrustRank, as defined in a whitepaper by Jan Pederson (Yahoo!), Hector Garcia-Molina (Stanford), and Zoltan Gyongyi (Stanford), located at http://www.vldb.org/conf/2004/RS15P3.PDF, is a system of techniques to determine if a page is reputable or if it is spam. This system is not totally automated, as it does need some human intervention.
TrustRank is designed to help identify […]

Stop words are the small common words that the search engines are ignoring.
They should be avoided as much as possible in places like the title, headings and maybe some other places.
If you like it, then Vote it [ratings]

Poison words are those which Search Engines will decrease your ranking for if found in your Url, Title, or Description. These can be a disaster when it comes to ranking and therefore you should be very careful to avoid them.
Poison Words Can be Divided into three categories
Ranking Killers (Adult Words and Obscenities)
Use of these words […]

The sandbox is a kind of filter implemented by Google in March 2004 that applies to maybe 99% of all new sites.
It’s function is to push down new web sites in the SERPs.
My theory is that it was Google’s solution to stop new spam sites that was created to rank high in the SERPs. It […]

The sandbox is a collective filter that still has a lot of confusion and speculations surrounding it. One of the biggest areas is how one can “escape” it or at least make your stay there shorter. The theories (and I stress they are theories) break down into the following areas.
Link Speed
Some SEO’s claim the sandbox […]

The advanced operators, as far as SEO is concerned can be divided into 2 categories: Alternate Query Types and Query Modifiers.
Alternate Query Types
cache: If you include other words in the query, Google will highlight those words within the cached document. For instance, [cache:www.google.com web] will show the cached content with the word “web” highlighted.
link: The […]

It can be a frightening experience. You check your rankings and suddenly they have either plummeted or are non-existent. Your swallow hard and feel sick to your stomach. It’s happened to all of us and here are a few possible explanations.
Fluctuation
This is the most common explanation and happens on a daily basis. Search Engine Result […]

Mod_Rewrite is a set of functions built into .htaccess, an Apache module which allows for all sorts of nifty tricks with URL’s, Error Pages, etc.
Mod_Rewrite specifically is used mostly for changing dynamic links, such as:
http://www.example.com/shop.php?cat=4&id=123
into search engine friendly static URL’s, such as:
http://www.example.com/shop/4/123.html
While the dynamic link won’t get indexed easily, and likely not at all without […]

Good content, and lots of it updated regularly over a period of months/years
Onpage optimization (static URLs, proper title and meta tags, use of H1, H2 tags, etc)
Offpage optimization (link popularity, building up inbound links)
Community building tools (forums, article comments, whatever applies)
Viral marketing (release something people want for free with some tag to your site on […]

http://www.google.com/webmasters/faq.html
3. Why is my site labeled “Supplemental”?
Supplemental sites are part of Google’s auxiliary index. We’re able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from […]